PANERA BREAD
I started my bread journey at Panera in 2022 (not that I wasn’t always on a bread journey—carbs are life).
As the Social Copy Manager, I spend about half of my time influencing internal and external agency strategy and writing creative. The other half is focused on Panera’s Unlimited Sip Club. I own creative for the whole program, from ecom, email, performance social, external partnerships, field marketing… the list goes on!
While the social space is definitely a passion of mine, it’s been rewarding to continue touching all areas and aspects of writing for a product—being able to focus in on voice and branding to influence growth and customer loyalty.
You’ll mostly see the fun, conceptual stuff I work on below, but there’s plenty of triggered email flows, UX experiences, and full-scale campaigns in my pocket too.
THREADS
