MARSHALLS
I spent 5 amazing, formative years of my writing career with the in-house Marshalls creative team, and for good reason. I had incredible mentors who helped me develop into the writer I am today.
WHAT I DID: From founding the Marshalls Instagram presence during the app’s glory years (shooting, producing, designing, crafting strategy and of course… writing) to launching a drive-to-store multichannel marketing program, two rebrands, and overhauling and elevating the in-store signage experience—it was a journey I’m extremely grateful for, and I’m a huge brand fan to this day.
WHAT YOU’LL SEE: Full-scale in-store signage campaigns I wrote and concepted (along with how they translated digitally). Value-focused magazine ads, emails, and wireframes I wrote and concepted. Organic social captions and posts built from brand truths and social insights.
RETAIL SIGNAGE CAMPAIGNS
EDITORIAL ADS
EMAIL & WIREFRAMES
ORGANIC SOCIAL
